I’ve considered my personal brand a few times in the past and have blogged about it here. It’s a topic I’ve given much thought to and I’ve yet to reach a ‘brand’ I’m finally happy with.
|Image taken by Jim Donnelly|
Generally, I try to keep my personal and professional online profiles apart. I don’t usually mention BtB on Facebook and vice versa. I do have a Twitter account but I’ve never really taken to the mechanics of it and generally tend to ignore tweeting. It’s a powerful tool so that’s something I need to address – thankfully it’s one of the ‘Things’ to come!
I Googled myself, as advised by CPD23, to check my online visibility. My first search (‘Cara Clarke’) resulted in people with the same name on various social networks, plus my Race For Life sponsorship page. My second search (‘Cara Clarke library’) produced more refined results. The first page of hits included BtB, my presence on other library blogs / wikis, Cilip WM branch's Flickr photostream, Cilip’s Update with Gazette editorial panel and finally some Twitter remarks. The search produced a general summary of my library-related activity. I found it quite an interesting exercise to do and the results were quite surprising. It made me realise that although it might be a bit patchy, I've somehow developed more of an online presence than I thought!